About Bjork

A boutique alternative investment manager built for a category in transition.

Bjork Capital Management combines private markets discipline, sports sector insight, and operator-led execution. Independent. Founder-led. Long-term in orientation.

The Name

Bjork means birch.

The birch is among the first trees to take root in disturbed ground and one of the last to leave it — resilient, adaptive, and quietly persistent. It is a fitting symbol for an investment firm built to operate in evolving markets: women's sports, sports M&A, and alternative private markets where capital is just beginning to move.

The name reflects our orientation: resilience over noise, adaptability over dogma, growth over hype.

The Firm

Where private markets, sports, and entrepreneurship converge.

Bjork Capital Management is a New York–based alternative investment manager and strategic advisory firm. The firm combines private markets experience, sports sector insight, and operator-led execution to identify and structure opportunities others overlook.

Bjork serves as the investment manager for Pitch15, a dedicated women's sports investment platform, and selectively advises sports ownership groups, investors, and rights holders on M&A, capital strategy, and commercial growth.

The firm is independent and founder-led, with experience spanning alternative assets, sports, entrepreneurship, and strategic ventures.

Principles

A small set of principles that shape every mandate.

Conviction over consensus

We underwrite categories before they become consensus, with discipline appropriate to the stage of the cycle.

Operator-led execution

We invest and advise with an operator's understanding of how value is actually built and protected.

Structural alignment

Structures reflect the long-term: alignment with operators, founders, and partners is non-negotiable.

Quiet rigor

Less noise, more underwriting. We prefer fewer, deeper relationships and selectively executed work.

Long-duration capital

We back categories whose value takes a cycle, not a quarter, to compound.

Integrity of access

Proprietary relationships are earned, protected, and never confused with marketing.

Leadership

Founder-led.

Bjork is led by its founder, with experience across alternative assets, sports, entrepreneurship, and strategic ventures. The firm partners with a network of senior advisors, operators, and category specialists on a mandate-by-mandate basis.

For senior introductions, please contact the firm directly.

Inquiries

Engage with Bjork Capital.

For investment, advisory, or partnership inquiries, please contact the firm.